How Do Facebook Ads Actually Work?
So many people and businesses run social ads without actually having a basic understanding of how the ads work. I don’t mean in terms of features, what makes good copy, and that sort of thing. I mean at a foundational level, how are the ads...
When is The Right Time To Optimise/Edit A Campaign?
One of the skills that people don’t speak about much when it comes to managing paid media campaigns is knowing when and when not to make changes to a campaign. It’s one of the most common mistakes, and in fairness, when there’s so much at...
Retargeting: Your Lowest Hanging Fruit
It’s very annoying when you get followed around the website by a business, but it bloody works! Retargeting campaigns are an absolute MUST for any online business, and offer the lowest hanging fruit of any opportunities for sales that you have. So what is retargeting,...
Paid Social Ad Targeting (the basics): Go Broad or Go Home
Targeting is an enormous topic when it comes to Facebook ads. So much so, that there is a galactic amount of misinformation out there about targeting on FB, a lot of outdated information, and frankly most people have a very distorted understanding of it. So...
Why Campaign Objectives Matter
Any campaign that you run on social (as well as other ad platforms like Google) must have an objective. Not just from you as a business, as in what you want to achieve, but as an actual setting for the campaign. This has a big...