Within reason, anybody can get results with paid search, particularly Google Adwords.

People are literally searching for what you offer in most cases, so putting the two together is relatively straight forward.

However, there’s a lot of nuance to paid search. So what’s the difference between a bad or average campaign, and a super profitable one?

As a Google Search Partner, we understand the core principles that can take your search campaigns to the next level, providing consistency and scalability:

Effective negative lists to reduce wasted ad spend – Just by cutting out the crap you can see a surprising boost in profitability

Efficient Campaign Structuring – Utilising different ad groups for different strategies and keyword types. You don’t want everything lumped in one campaign!

Appropriate Keyword Match Types – Match types have a dramatic effect on campaign performance. Knowing when you should be using phrase, exact, and broad match types is critical to ensuring your traffic is relevant, and your ads are showing to the right people.

Advanced Bidding Strategies – Automated bidding can be dangerous and ineffective at times. You can have a much greater level of control over your results if you know what you can pay per click, or per conversion for certain search terms.

Headlines & Ad Copy That Convert – It’s all well and good showing up for the right searches, but if your ad doesn’t catch the eye, you’re going to have a rough time. Attention is important, but so is getting the click, and sending them to the right page with the right expectations.

Sensible Budget management – Sounds obvious, but you have to allocate your spend to the appropriate areas for the best results. Much like anything we do, we follow the data and do what the market is telling us to do.

If you aren’t getting the results you need from Paid Search, or are having trouble scaling, chances are you need to work on one of the above!